Website speed and Core Web Vitals optimization

Speed is a ranking factor and a conversion factor. We find what is slowing your site down — images, scripts, fonts, hosting, layout shifts — and fix it until your Core Web Vitals pass in the field, not just in a lab test.

Slow sites lose rankings and customers

Google uses Core Web Vitals as part of its page experience signals, and visitors abandon pages that take more than a few seconds to load. Most slow sites are slow for a handful of fixable reasons; we find them and remove them.

What’s included

Everything handled. Nothing outsourced.

  • 01

    Performance audit

    Field data from Chrome users plus lab traces to find exactly what hurts LCP, INP and CLS.

  • 02

    Image and media optimization

    Modern formats, responsive sizes and lazy loading so pages ship only what they need.

  • 03

    Script and third-party cleanup

    Remove, defer or replace the tags and widgets that block the main thread.

  • 04

    Font and CSS delivery

    Self-hosted, subset fonts and critical CSS to stop layout shift and render delays.

  • 05

    Caching and hosting

    Edge caching on Vercel so pages reach visitors from a server near them.

  • 06

    Before-and-after report

    Clear metrics showing where you started, what changed and where you landed.

Why PRTL

What you can count on.

  • Passing Core Web Vitals

    LCP, INP and CLS in the green for real users.

  • Better rankings potential

    Page experience signals working for you, not against you.

  • More conversions

    Faster pages keep visitors around long enough to act.

FAQ

Speed optimization questions.

What are Core Web Vitals?

They are Google's measurements of loading speed (Largest Contentful Paint), responsiveness (Interaction to Next Paint) and visual stability (Cumulative Layout Shift), measured from real Chrome users.

Can you speed up a WordPress or Shopify site?

Yes. Most sites can be made dramatically faster. If the platform itself is the bottleneck, we'll show you what a rebuild in Next.js on Vercel would gain.

How quickly will I see results?

Lab scores improve as soon as fixes ship. Google's field data updates over a rolling 28-day window, so search reports catch up over the following weeks.

Your next website starts here.

Tell us what you’re building. We reply within one business day with next steps.