Website redesign that keeps your rankings

Your current site has history: rankings, backlinks and pages people already find. We redesign around that equity — keeping what works, rebuilding what doesn't, and migrating safely so traffic goes up, not down.

Most redesigns quietly lose traffic

Changed URLs without redirects, deleted pages that ranked, slower templates and missing metadata can wipe out years of search visibility overnight. A redesign should improve how your business looks and how it performs in search at the same time.

What’s included

Everything handled. Nothing outsourced.

  • 01

    Site and SEO audit

    We crawl your current site, map traffic and rankings by page, and flag what must be preserved.

  • 02

    Content and structure plan

    Merge thin pages, strengthen pages that rank, and design a structure that answers buyers' questions.

  • 03

    New design and build

    A fresh, custom design engineered for speed and conversion on a modern stack.

  • 04

    Redirect mapping

    Every old URL mapped to its best new home with permanent 301 redirects.

  • 05

    Technical SEO migration

    Metadata, canonical tags, structured data and XML sitemaps carried over and improved.

  • 06

    Post-launch monitoring

    We watch Search Console, crawl errors and rankings after launch and fix issues fast.

Why PRTL

What you can count on.

  • Protected search equity

    Rankings and backlinks carried over through careful redirect and content mapping.

  • A faster site

    Modern builds routinely load several times faster than the sites they replace.

  • Clear next steps for visitors

    Simplified navigation and one primary action per page.

FAQ

Website redesign questions.

Will a redesign hurt my SEO?

Not when it's done properly. We map every existing URL, keep or improve pages that rank, and set up 301 redirects and sitemaps before launch.

Will you move my site to a new platform?

Yes — we rebuild in Next.js on Vercel, which is typically far faster and more secure than the platform it replaces, and carry your content and URLs over safely.

How long does a website redesign take?

Most redesigns launch in 7–15 business days. Large sites with many pages to migrate get a dated plan up front.

Your next website starts here.

Tell us what you’re building. We reply within one business day with next steps.